New to Content Marketing? Start Here.

Introduction

Do you wonder what content marketing is?How does it function?Well, it has undoubtedly become the most basic form of marketing for both B2B and B2C businesses.Businesses can’t survive without content marketing; that’s for sure.So what is it? And why it’s so important?Well, Content Marketing is a long-term strategy that focuses on creating quality content that resonates with your audience and converts them into your customers. The more they consume, the more inclined they will be towards you.Content Marketing is all about storytelling. The better story you tell, the better you become at content marketing.

History

Can you guess when did content marketing began?50 years ago?Maybe, 100?It’s way older than we can think. It’s been there for ages.It began in the year 1732 when Benjamin Franklin first published the yearly Poor Richard’s Almanack. The goal was to promote his printing business.

Now, why is it important?

If you are doing content marketing for your business, then it will bring you fruitful results.How?1. With content marketing, you can develop relationships with your customers, thus building loyalty. 2. It will help you convert your leads into customers. 3. It will educate your prospects about your offerings.

Types Of Content

  1. Blog Post
  2. Images
  3. Infographics
  4. Ebooks
  5. White Papers
  6. Video
If you want to learn more about content marketing, then check out this post!You will learn how to develop a content marketing strategy for your business or brand and its benefits!

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