Search Engine Optimization or SEO is a marketing technique that requires good design. It is an offshoot of keyword density, inbound links and other design elements such as graphics.
A website’s layout can influence visitor behavior and the site’s success in the search engine rankings.
How great design helps in SEO? It gives a pleasant user experience and makes the visitors stay longer.
A good website design is eye-catching and visually appealing. This means that the website must convey a strong message to the viewer.
Moreover, it should be functional and easy to use. Visitors should find it easy to access, navigate and stay on the site.
A website that has no graphical designs and lots of flashy advertisements will not likely gain popularity with the search engines and rank highly in the search results.
Good design makes all these possible. The navigation of the website is easy to follow and users would want to stay longer on the site. This leads to increased conversions from visits.
A site map also draws attention to the current page content. The search engines have a list of popular pages and therefore make a site map for each specific category.
This helps in directing the user to the required part of the site. The keywords help the visitors to browse the desired part of the site with ease.
They can navigate easily and can easily find what they are looking for.
A well-designed website also ensures that it is a good competitor for the existing sites. It should also make the visitors stay on the site longer.
Using eye-catching images, clear navigation, and good color combination, SEO plays a major role in how a site is ranked by search engines.
A clear site map is also a good sign, as it gives the visitor an idea about the contents of the site.
Impact In Ranking
Designing a good website can have a big impact on your site ranking in the search engines.
This is because of the importance of a website to be able to rank well in the search engines.
Search engines are a very important part of the internet marketing world and a lot of people make use of them.
Having a high page rank, can increase your chances of getting more traffic or a potential clientele. This means that you need to consider how great design helps in SEO.
A website that is designed professionally and aesthetically appeals to a large number of people.
This is why companies tend to hire professional designers for their websites.
They make sure that the content in the website is relevant, interesting and eye-catching.
The pages are made easy to navigate and the navigation system is very smooth.
Optimized webpages can easily get listed in the search engine. They can also get a high PR.
Linking to other sites will also help you show up in the search results.
The higher PR your site gets, the better chance it has in being able to get listed in the search engine.
Aside, from improving site ranking, good SEO can also help in promoting a brand.
For example, if your company sells office furniture, you can create a website showcasing all the furniture pieces your company has to offer.
The website should display different styles and colors that your furniture comes in. It is very important that your design flows well.
Attracts More Visitors
A clean design that is easy to read attracts more visitors. People will most likely spend time on a website that they like.
They want to feel at home. So do not make your web pages too complicated or hard to read. They should be clear, readable and appealing to your visitors.
While making your web pages, keep in mind to have a balance between the graphics and text.
It would also be nice if you were to have some white spaces on your web pages as well. When designing your site, take note of the traffic patterns in your area.
Try to incorporate this into the designs as well. This way you can increase traffic patterns and hopefully improve conversions.
Freshness & Uniqueness
How great your design is will greatly impact your site’s SEO (search engine optimization). Most likely, your competitors are using the same design as you are.
Therefore, it helps to have a design that is new and fresh. Your site should look different and provide a pleasant experience to your visitors.
People are always looking for a new and innovative way to utilize their computers and the Internet.
In order to increase your website’s popularity, you must constantly update it. The design of your website plays a very big role in this.
Therefore, if you want to attract more visitors to your site, you must ensure that your design is constantly updated.